DEPARTMENT OF SOCIAL COMMUNICATION

Professional training improves knowledge, efficiency and skills in better perception, co-ordination and communication. Improved skills in communication leads to better transmission, lesser distortion and ultimately to effective performance. Development itself has become highly professionalised. The professional needs of development, therefore, have to be fulfilled by a professional communicator. Hence CEDEC has decided to launch a Post- Graduate Course on Social Communication in 1994 affiliated to Utkal University and brings about professionalism in communication at all levels of development. The centre admits candidates who have graduated in Humanities, Science, Commerce or Social Work to the course and awards on Social Communication and Journalism, a Master’s Degree, after successful completion of two years.

In order to give a professional or para-professional orientation to the Grassroot Barefoot Communicators, a separate certificate course has been designed. The training runs for a period of six months part time and will consists of periodic refreshers’ courses.

The Department of Social Communication redefines society as a people in communication. With this focus in mind the Department has been teaching social communication for the last two decades. For us, in the Institute, communication has as many as 10 elements. These are (1) knowing the content and purpose of the message, (2) visualising the recipient of the message, (3) selecting and prioritising the ideas which comprise the message, (4) getting all the facts together to back up the ideas, (5) organizing the ideas in the most effective order, (6) pre-testing and revising the ideas, wherever needed, (7) transmitting the ideas through a proper medium, and in a proper format, (8) helping the recipients to examine the ideas according to their own analytical tools, (9) conceptualising and formatting the ideas for action in their own situation and (10) actual implementation of the ideas and re-transmission of the ideas to the sender on a feedback loop, a recycling of the processed deductions for dissemination to a larger audience and finally, evaluation of the impact of the concluded communication model on human or social development.

RATIONALE

  • To train and empower committed young professionals in communication filed.
  • To Provide scope and opportunities for aspirant students to be journalists/ Communication officers/ PROs.
  • To educate the weaker sections through knowledge and information and enable them to rise up and join the mainstream of growth and development of the nation.
  • To make aware about the feasible opportunities available to the students belonging to rural areas in order to be effective communicators.
  • The bridge the socio-economic gaps of the society by educating and training weaker section of the society as effective communicators.